Our ownership
A strong (and awesome) foundation
Since 2014, our majority owner has been HEARTLAND – the holding company representing the interests of the Holch Povlsen family.
We are extremely proud to be part of the HEARTLAND family and portfolio together with great companies such as Zalando, Normal, Nemlig, and Klarna.
Besides HEARTLAND, our founder and chairman Johannes Gadsbøll and Ib Nørholm are shareholders in Whiteaway Group.