Whiteaway.com is owned and operated by the Danish WhiteAway A/S (whiteaway), which collects and processes a range of personal information about you.

Below is our privacy policy, which you can read if you would like to know more about why and how we process your personal data.


At whiteaway, we store and process personal data about you in order to serve you as best as possible.

The primary way in which we collect personal data is when you as a customer visit our site, place an order, sign up for newsletters, customer clubs, loyalty programs or the like.

Furthermore, we collect personal data when you participate in campaigns and competitions.

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When you visit our website, we collect information about your device (for example computer or smartphone) and about your visit, including the number of visits and their duration, your behavior, including your search and purchase history and IP address. This information is collected via cookies if you have consented to this.

The information is collected so that we can form statistics and analysis that are used to improve your user experience and for business development. The information is also used to target our marketing to you and your interests. You can read more about our use of cookies in our cookie policy.

Information collected via cookies is processed on the basis of your consent, cf. the data protection regulation, article 6, subsection 1, letter a.

Whiteaway will never sell or disclose your personal data to a third party unless it is necessary to complete a transaction to ensure compliance with applicable law, or if you have given your consent to this.

It is whiteaway’s responsibility to ensure that your information is not misused. That is why we make high demands on our partners when your personal data is used outside of Whiteaway. We therefore always ensure that our partners guarantee that your personal data is protected.

At whiteaway, we store your personal data for as long as is necessary and permitted according to the legislation on the processing of personal data in force at any given time. We also store and use your information when necessary to comply with legal obligations and enforce our agreements.

As far as the processing of personal data collected via cookies to which you have consented in connection with your use of our website is concerned, we will store this personal data until your consent is revoked. If you do not withdraw your consent, we will store the information for the storage period that follows for the individual cookies in our cookie policy.

Whiteaway is committed to protecting your personal data. We use technical and organizational security measures to secure your personal data against unauthorized access, loss, destruction and against publication of your personal data by any individual or organization, or otherwise being processed in violation of the law.

To ensure safety and protection for you, only a limited number of people with a legitimate need have access to your personal data. Our security procedure is continuously revised in line with the latest technological developments and the threat landscape. Our employees must follow internal procedures regarding the handling of personal data, which contain instructions and measures that must serve to protect your personal data effectively.

Whiteaway takes precautions to ensure that our site does not contain viruses or anything related to it. However, we can never guarantee complete security during data transfers. This means that there may be a risk of others unjustifiably forcing access to our information.

We recommend that you protect yourself and your information by closing your browser after use, installing anti-virus software and regularly updating your software.

As a customer or visitor at whiteaway, you can gain insight into what information we have processed about you, where it comes from and what we use it for. You can also be told how long we store your personal data and who receives data about you, to the extent that we pass on data to our partners. However, access may be restricted for reasons of privacy protection, trade secrets and intellectual property rights of others.

If your information is incorrect, incomplete or irrelevant, you have the right to have it corrected or deleted, and in certain cases you also have the right to data portability.

Your consent is always voluntary. If you regret it, you have the option to easily withdraw your consent. As far as a consent given to our newsletter is concerned, you can always withdraw this by clicking on the unsubscribe link in the newsletters you receive, and if you have consented to our use of cookies on our services, you can revoke your consent via the cookie icon in the lower left corner.

If you wish to exercise one of the above rights, if you do not wish to receive further communications from us, or if you have any questions about the above conditions, please contact us at persondata@whiteaway.com.

You have the opportunity to complain about whiteaway’s processing of your personal data. The complaint must be submitted to:

  • Carl Jacobsens Vej 35
  • 2500 Valby
  • Tel.: + 45 3319 3200
  • e-mail: dt@datatilsynet.dk
  • Website: http://www.datatilsynet.dk