We sell white goods and premium products for the home to customers via 11 online shops and 81 stores – and we do so in all of Scandinavia. With our three largest brands being Skousen, Whiteaway, and Tretti we are proud to be the preferred appliances partner in all of Scandinavia.
We have offices in Aarhus and Søborg, Denmark, Stockholm, Sweden, and Ski, Norway – here, you’ll find more than 370 dedicated employees. All with a desire to create an impact. For our customers, our planet, and ourselves.
Since the beginning in 2003, we have been digital at heart – and we still are. But today, we are also much, much more than that.
Retail stores, webshops and wholesale activities are all part of Whiteaway Group of today – and our home turf has expanded to include Norway and Sweden.
In the market for home appliances? Then you’ve most likely come across our main brands Skousen, Tretti, and Whiteaway.
We started in 2003 in the backroom of a kitchen store – the idea was to disrupt the market and go digital. In 2011, with a successful digital adventure in our backpack, we acquired the renowned brand Skousen and with it came 50+ stores across Denmark. In 2014, we acquired the Swedish brand, Tretti and gained 65 new (fantastic) colleagues.
It’s been an awesome journey so far – and we’re only getting started.
For more than 20 years, we have grown to become a preferred home appliances partner across Scandinavia. Built on a strong financial foundation and a consistent focus on customer satisfaction, we are moving forward with a clear purpose: making everyday life better by improving every day.
This quest isn’t just a statement; it’s what guides how we work, collaborate, and grow, both as a company and as individuals.
With a 1% better every day mindset, we believe small, consistent improvements lead to meaningful progress over time. It’s how we raise the quality of what we deliver, and the everyday lives we help improve.
Keep track of our financial performance through our annual reports.
