Since 2014, our majority owner has been HEARTLAND – the holding company representing the interests of the Holch Povlsen family.
We are extremely proud to be part of the HEARTLAND family and portfolio together with great companies such as Zalando, Normal, Nemlig, and Klarna.
Besides HEARTLAND, our founder and chairman Johannes Gadsbøll and Ib Nørholm are shareholders in Whiteaway Group.
Whiteaway Group is led by our CEO, Jonas Hald Johansen and the executive management team.
Actually quite awesome people, if we do say so ourselves.
CEO
Chief Corporate Affairs Officer
Group Chief Financial Officer
Chief Commercial Officer
Managing Director Sweden
Managing Director Denmark
Managing Director Norway
Our board of directors consists of highly skilled representatives from our owners as well as industry experts.
Chair of the Board of Directors
Board member
Board member and chair of the Audit & Risk committee