Our Management and Board of Directors – they are quite awesome.

Our ownership

A strong (and awesome) foundation.

Since 2014, our majority owner has been HEARTLAND – the holding company representing the interests of the Holch Povlsen family.

We are extremely proud to be part of the HEARTLAND family and portfolio together with great companies such as Zalando, Normal, Nemlig, and Klarna.

Besides HEARTLAND, our founder and chairman Johannes Gadsbøll and Ib Nørholm are shareholders in Whiteaway Group.

Management.

Whiteaway Group is led by our CEO, Jonas Hald Johansen and the executive management team.

Actually quite awesome people, if we do say so ourselves.

Jonas Hald Johansen
Jonas Hald Johansen

CEO

Sofie Teilmann Gildsig​
Sofie Teilmann Gildsig

Chief Corporate Affairs Officer

Darren Brian Bett​
Darren Bett

Group Chief Financial Officer

Morten Hammelsvang​
Morten Hammelsvang

Chief Commercial Officer

Henrik Hedlund​
Henrik Hedlund

Managing Director Sweden

Kim Trier Meyer​
Kim Trier Meyer

Managing Director Denmark

Stian Gjestang​
Stian Gjestang

Managing Director Norway

We thrive on success – but the journey is just as important to us.

Jonas Hald Johansen, CEO

Board of directors.

Our board of directors consists of highly skilled representatives from our owners as well as industry experts.

Pål Wibe

Chair of the Board of Directors

Johannes Gadsbøll

Board member

Ib Nørholm

Board member

Jon Kristensen

Board member

Lars Fløe Nielsen

Board member

Jeppe Bredahl

Board member

Karina Deacon

Board member and chair of the Audit & Risk committee

Our origin story

Curious how it all got started?