Our Management and Board of Directors – they are quite awesome

Our ownership

A strong (and awesome) foundation

Since 2014, our majority owner has been HEARTLAND – the holding company representing the interests of the Holch Povlsen family.

We are extremely proud to be part of the HEARTLAND family and portfolio together with great companies such as Zalando, Normal, Nemlig, and Klarna.

Besides HEARTLAND, our founder and chairman Johannes Gadsbøll and Ib Nørholm are shareholders in Whiteaway Group.

Management

Whiteaway Group is led by our CEO, Jonas Hald Johansen and the executive management team.

Actually quite awesome people, if we do say so ourselves.

Jonas Hald Johansen

CEO

Anne Lange

Chief Corporate Affairs Officer

Darren Brian Bett

Group Chief Financial Officer

Jakob Nørgaard

Chief Commercial Officer

Kim Trier Meyer

Chief Operations Officer

Morten Hammelsvang

Chief Sales Officer
We thrive on success – but the journey is just as important to us.
Jonas Hald Johansen, CEO

Board of directors

Our board of directors consists of highly skilled representatives from our owners as well as industry experts.

Pål Wibe

Chair of the Board of Directors

Johannes Gadsbøll

Board member

Ib Nørholm

Board member

Jon Kristensen

Board member

Lars Fløe Nielsen

Board member
none

Jeppe Bredahl

Board member
none

Karina Deacon

Board member and chair of the Audit & Risk committee
Our origin story

Curious how it all got started?

Read the story of Whiteaway Group