5 November 2026
Whiteaway Group has published its annual report for 2025/26. Revenue grew by 11.2 per cent to DKK 2.9 billion, and EBITDA profit rose to DKK 76.4 million from DKK 48.9 million the year before, and from DKK -12.2 million in 2023/24.
“We are satisfied with the results. We have executed our strategy with focus, and it has delivered results in all three markets. At the same time, we are aware that many parts of our business can still be strengthened. The market remains tough, so we keep our focus and carry on undeterred,” says Group CEO Jonas Hald Johansen.
Whiteaway Group expects to grow sales further in 2026/27, with EBITDA profit expected to increase as well. The Nordic market for home appliances is expected to remain competitive.
→ Read the annual report 2025/26 here.
Key Figures
| DKK million | 2025/26 | 2024/25 | 2023/24 |
| Revenue | 2,881.8 | 2,590.5 | 2,421.7 |
| EBITDA | 76.4 | 48.9 | -12.2 |
| Profit after tax | 36.5 | 24.4 | -22.5 |
| Equity ratio | 30.8% | 28.8% | 24.6% |
| Return on equity | 13.4% | 10.1% | -9.4% |
