Our Management and Board of Directors – they are quite awesome.
Our ownership
A strong (and awesome) foundation.
Since 2014, our majority owner has been HEARTLAND – the holding company representing the interests of the Holch Povlsen family.
We are extremely proud to be part of the HEARTLAND family and portfolio together with great companies such as Zalando, Normal, Nemlig, and Klarna.
Besides HEARTLAND, our founder and chairman Johannes Gadsbøll and Ib Nørholm are shareholders in Whiteaway Group.
Management.
Whiteaway Group is led by our CEO, Jonas Hald Johansen and the executive management team.
Actually quite awesome people, if we do say so ourselves.

Jonas Hald Johansen
CEO

Sofie Teilmann Gildsig
Chief Corporate Affairs Officer

Darren Brian Bett
Group Chief Financial Officer

Morten Hammelsvang
Chief Commercial Officer

Henrik Hedlund
Managing Director Sweden

Kim Trier Meyer
Managing Director Denmark

Stian Gjestang
Managing Director Norway
We thrive on success – but the journey is just as important to us.
Jonas Hald Johansen, CEO
Board of directors.
Our board of directors consists of highly skilled representatives from our owners as well as industry experts.

Pål Wibe
Chair of the Board of Directors

Johannes Gadsbøll
Board member

Ib Nørholm
Board member

Jon Kristensen
Board member

Lars Fløe Nielsen
Board member

Jeppe Bredahl
Board member

Karina Deacon
Board member and chair of the Audit & Risk committee