Making everyday life better by improving every day.

Merchants of home appliances – with our customers closest at heart.

Our values.

As proud merchants, our customers and our people are at the very core of our DNA. We are passionate about our business and we want to grow it together. And our goal is clear.

We want to deliver the best possible customer experiences. We think ‘customer first’ in everything we do.

We are guided by values more than a strict set of rules and procedures.

Why? We believe that a common set of values give us the best chance of navigating situations that are oftentimes dynamic and complex.

This is our compass

I starts with me

All improvement starts by someone taking action. Speaking up. Or listening closely. At Whiteaway Group, we know that real progress begins in ourselves.

I'm customer centric

Customers have always been and will always be the core of our business. Great and honest customer relations is what keeps us coming to work, every day.

I seek solutions

Discovering the best solutions often comes from listening carefully. To collegues and to customers. At Whiteaway Group, we believe that finding the best solutions is what pushes everything forward.

We are caring

We care because it matters. Care for the customer, for the each other, for our company. Only because we care, do we know that we make a difference.

Our beginning and end

A customer first mindset.

Customer experience and trust are at the heart of our business. We strive to deliver a personalised experience for each of our customers.

You can expect us to go the extra mile and go beyond set procedures to improve our customers’ experience.

Our responsibility

Caring for our people and our planet.

We believe in the importance of taking a wider responsibility to the society around us, which is why we also assess our efforts and impact in relation to environmental, social and governance issues. We are inspired by the 10 principles of the UN Global Compact in the areas of the environment, human rights, labour and anti-corruption.

The environment is at the top of our agenda in relation to our suppliers, logistics set-up, disposal of used products and how we reduce overall energy consumption in our offices and franchise stores.

We want to contribute to the wellbeing of our employees by providing equal opportunities and a values-based workplace that promotes employee engagement and satisfaction.

Our Quest